International Marketing: Cases form Malaysia

International Marketing: Cases form Malaysia
Date of publication:  1985
Publisher:  Institute of Southeast Asian Studies
Number of pages:  99
Code:  BM58

About the publication

This book is a collection of ten cases encountered by Malaysian firms when marketing beyond the national boundary. Focusing on real life problems, the cases are selected from five industries, namely frozen prawns, ceramic tiles, cane furniture, cake mix, and fresh cut orchids. Thought-provoking questions are provided at the end of each case to serve as guides for users. Executive and business students who wish to develop and sharpen their analytical and decision-making capabilities will find the cases both interesting and beneficial. The book is expected to be used along with other pedagogical methods for management training and education.


  • International Marketing: Cases form Malaysia
    [Whole Publication, ISBN: 9789814379045]
  • Preliminary pages
  • 1. Case 1: Sin Fatt Frozen Foods Sdn. Bhd. (Part I) - Pricing for International Markets
  • 2. Case 2: Sin Fatt Frozen Foods Sdn. Bhd. (Part II) - Anticipating Bans by Importing Countries
  • 3. Case 3: Seri Chempaka Sdn. Bhd. - Exporting to Absorb Excess Capacity
  • 4. Case 4: Sleek Cane Sdn. Bhd. (Part I) - Strengthening International Marketing Activites Through Expansion
  • 5. Case 5: Sleek Cane Sdn. Bhd. (Part II) - Segmenting the Target Market in Canada
  • 6. Case 6: Sleek Cane Sdn. Bhd. (Part III) - Hedging Against International Financial Risks
  • 7. Case 7: Sedap (Malaysia) Sdn. Bhd. (Part I) - Improving the Product of an Overseas Subsidiary
  • 8. Case 8: Sedap (Malaysia) Sdn. Bhd. (Part II) - Positioning and Promoting Internationally
  • 9. Case 9: Anggerik Sdn. Bhd. (Part I) - Analysing Decline in Export Sales
  • 10. Case 10: Anggerik Sdn. Bhd. (Part II) - Planning for New International Distribution Strategy

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